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How to Use Data Science for Marketing Analytics
Recorded on Tuesday, August 3rd, 2021

Want to Uncover Powerful Marketing Insights to Drive Profits Using Data Science?

Join this webinar led by Zachary Zinda to learn how to use data science in marketing analytics to optimize your future marketing spend and promotions, all using Python.

Tuesday, August 3rd, 2021
1-Hour Recording

Watch Now
How to Use Data Science for Digital Marketing

Event Speakers

Zachary Zinda

Data Science Consultant @ Tessellation

About the Webinar:

Thanks to the recent explosion of data science, there are now better and faster ways to quantify the impacts of marketing on sales performance. Measuring the greater success of your marketing spend across different channels is no longer a challenge. Using the latest techniques in machine learning, you and your business intelligence team can uncover powerful insights to help reach ideal customers and maximize profits.

During this 1-hour webinar, data scientist Zac Zinda will deep dive into data science for marketing analytics. He will demonstrate the overarching strategies that data science teams can apply to uncover greater insights from historic sales and marketing data.  Additionally, you’ll learn step-by-step how to apply statistical and machine learning techniques using Python. Overall, this webinar will cover:

  • How to leverage data science to determine the impacts of digital and traditional campaigns on sales performance
  • How to measure incremental sales associated with a short term marketing promotion
  • Which machine learning packages will uncover insights faster
  • What are the best practices for visualizing your insights in Power BI

This webinar will provide immense value to both business intelligence leaders, junior data scientists, and marketing analysts.


About the Speaker:

Alongside a master’s degree in Business Analytics and a powerful grasp of both Power BI and Tableau, Zachary Zinda has also developed a true talent for data science

Throughout his career in science education, banking, and the retail industry, Zac has always been drawn to data. During his master's program, fluency in Python, R, and SQL came quite quickly. Overall, Zac’s swift entrance into the data analytics world came naturally.

Zac’s background as a chemistry teacher has given him an advantage as a strong communicator and data storyteller. He has developed a unique data visualization style that prioritizes intuitive, user-friendly design.

As a data science consultant at Tessellation, Zac helps clients harness the power of their data to find actionable insights that drive business value.

As a consultant at Tessellation, Zac helps clients harness the power of their data to find actionable insights and drive business value.

Watch The Webinar Now

For those who weren't able to attend our latest data analytics webinar, you can watch the recording of it now! Simply fill out the form below and you'll get immediate access to a video player to watch the virtual event.

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